Do your customers feel valued?
Do you consistently communicate with your customers?
Customers are the heart of every business. It is easier to keep an existing customer than to try to win a new one. Most customers feel that the relationship after the first sale is not strong enough. Your customer can go for your competitor, not because the price is cheaper but they felt valued.
Price is never and will ever be an issue with consumers. The most important thing is to knowing how to maintain a good relationship with them. Work hard to put keep your existing customers. As they are more likely to win you more business and this is mostly through word of mouth.
One of the email marketing platforms which enables you to build great relationships with your customers is AWeber. This platform allows you to create an email newsletter, create a website sign up form and you will be able to respond immediately when someone opts-in to receive your products online. If you do have some free reports, videos or audio recordings to give away, AWeber has a great system and it is very effective in enabling you to achieve that.
The question is how often do you communicate with your existing customers?
Is it weekly, monthly, quarterly, every six months or once a year?
What strategies have you put in place to enable you to carry out an effective email marketing campaign?
We live in a society where consumers are inundated with information consistently and from everywhere. The channels of information are online with a lot of websites, newspapers, TV ads and so on.
Your customer wants to be working with because they believe they know, like and trust you and that was the main reason why they purchased from you in the first place. So when you do not get back to them they feel neglected. You might have the best product in the market place but there has been no consistent communication since the first purchase. Your competitors are out there ready to grab your customers from you.
Create an effective email marketing system by using AWeber. All you have to do is to go to http://www.AWeber.com. Have a read through and sign up for their $1 trial.
To run your email marketing system and effectively retain your customers, you can also consider hiring a Digital Marketing Firm.
Remember the word CONSISTENCY in your online marketing efforts.
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