Bulk Email Marketing - A Traffic Generator for Your Business

The evolution of the internet or the World Wide Web is the most ingenious and useful tool for any type of business. It provides a platform for easier communication with numerous people from different parts of the world. It also grant sharing of ideas, concepts and anything you can think of with other people a lot faster and better.

One way to interact over the internet is via email. Many Organizations use this tool very effectively to promote their products and services to targeted audience.

That is how the concept of bulk email marketing evolved. It can be defined as a form of internet marketing that involves sending the same, or nearly duplicate, message to multiple email receivers. This kind of campaign needs special software that takes each person's email address from a pre-existing list, and allocates a single message to each one.

There are many ways to advertise a product or service over the internet. Marketing and advertising are critical factors for success of your business. Make sure you do it in a very professional manner; otherwise, you will be in a trouble once your commercial email is tagged as spam. Bulk Email marketing is one of the best way for getting increased customer base for new or existing business. Thus, it might be best to send advertisements or promote your products via Bulk Email marketing.

Some Email marketing service providers furnish their users with free tools also like Email Verifier, sender score and Spam checker.

In fact Email verifier is a powerful email validation application which checks your contacts and mailing lists clean from bad emails.

If you are just starting your business and have no existing customer base yet, you may want to advertise first using other methods or you can have free bulk Email server so that you can get idea about how these things can be effective for your business.

Although bulk email marketing does not necessarily considered as spam, various Spam campaigns are launched using this method. Due to prevalent abuse, many receivers may select to delete any mail they believe is sent to them in bulk. This is a powerful challenge for enthusiastic marketers who must already deal with the risk of spam filters that might be configured to block all bulk emails from the recipient's inbox.

This email marketing tool can be valuable for those who want to opt the email system as their promotional media. It can help a company completely sending its message while keeping in touch with subscribers and increasing its conversion rate. Particularly, if bulk email is undesired and sent to recipients who did not agree to accept it, it is generally considered spam. For this reason, targeting a list of agreed recipients is usually considered as the key to this type of a campaign's success.

Thus, Bulk Email marketing makes you proficient and competent so that you can sell to a person who supports a cause in a circle or international at the same time. You can manage large and indeterminate quantity of your consumers and produce leads. This technique is very cost-effective and by this message mails are rapidly addressed.

Bridging the Content Gap in Your E-Newsletter

When compiling an e-newsletter, it's important to make it rich in content. Although it might seem like a huge undertaking, gathering fresh content is the easiest part of putting a newsletter together, especially when the subject is close to your heart because it means you know the distinct needs of your readers. With that one important aspect firmly in hand, you can go ahead and follow the steps below to create a great newsletter;

Always Write a Personal Introduction

A brief greeting to your community is always a great way to get the ball rolling in each email. It could be your chance to update your readers on the most recent changes in your organization and link them to your other social media like Facebook and Twitter using connect buttons.

Prioritize the Table of Contents

Your busiest readers will appreciate it if you highlight your articles at the top of the email because, not only will it allow them to quickly find the stories that interest them as soon as they open the email, but it will also give them a clear picture of the general direction of each newsletter.

Offer Expert Industry Best Practice Tips

Many readers gravitate to columns that offer guidance on how to escape and overcome certain industry challenges, therefore if you include such posts in your newsletter, it will become highly regarded as relevant and helpful. This platform will also promote you as an expert in your field.

Bring the Content Home With Community News

In case most of your readers live in the area, a section in the newsletter should include local industry news. Such stories, which the reader can closely relate to, generally create a buzz and could potentially start interesting conversations that could direct traffic to your pages.

Open the Boundary Lines With International News

Your readers will appreciate knowledge of international developments in regard to their industry. Such a column will promote your newsletter as an important resource for professionals whose businesses depend on fluctuations in the worldwide market.

Steer the Readers

Finally, a good conclusion with a sincere and direct call to action will be the best way to show the readers what exactly you would like them to do with the knowledge they have acquired. Remember to add your physical address and phone number at this point to streamline the connection process.

Therefore, making your e-newsletter personal as well as richly informative will earn you the trust and commitment of your current clients, and also win over many more in the process.

The Money Is In The Mail

Someone who visits your website for the first time is unlikely to purchase anything and chances are they will never come back.

Yet it is a fact that the more they are exposed to your product, the higher the chances are that they will buy. Permission based email marketing is the sales mechanism of getting your website visitors names and emails with the purpose of following up with them.

Your online profits depend on how successfully you follow-up. To reiterate, your strategy is not just about getting an immediate sale from the hot customer but also capturing the names and emails of prospects that need a little more convincing before they decide to buy.

This follow-up process is described as Lead Generation or more precisely, List Building, as it implies the adding of leads (anyone interested in a product) to an online email database.

Email marketing is sometimes misunderstood because it is confused with spamming. However, the two are very different, as we shall see.

Among the many advantages of responsible email marketing are;

Its low cost and reliability as a method to build business very quickly. Using regular mail to send out new product offers, customer surveys, or information on specials & sales can become very expensive, very quickly. You can avoid spending on stationary, printing, mailing, and postage. Additionally, your expenditure on mailings increases in proportion to your mailing list. In contrast, the costs for emailing do not escalate as the list gets bigger. Having a user base and not churning it for sales opportunities is a waste. Email marketing allows you to experiment with different offers to see which one gets better responses. Doing this in conventional mailing is much costlier because you need to spend on stationery, postage and manpower. Not only that, you stand to lose money if your offer fails to generate enough interest. Preparing a mailing campaign also involves time as you wait for the printed material to be ready. You can also build rapport with your user base by sending them newsletters or product updates. Providing valuable information or content instead of constantly bombarding them with call to actions will lower their resistance to buy from you. This means you cannot ignore them for long as they will interpret your silence as indifference. To send out physical mail this regularly can be crippling to a small company. Recipients can accept your offer just by clicking a few buttons in most cases, which makes it easier for you to get the sale.

Large businesses have also come to realize the effectiveness of email marketing in generating revenue whether for big one-off purchases or small repeat orders.

With that said, you should not just jump into it, as there are rules and protocols that apply. Not playing by the rules might get you labeled as a spammer.

Email Marketing Campaign: How to Effectively Retain Your Clients

Do your customers feel valued?

Do you consistently communicate with your customers?

Customers are the heart of every business. It is easier to keep an existing customer than to try to win a new one. Most customers feel that the relationship after the first sale is not strong enough. Your customer can go for your competitor, not because the price is cheaper but they felt valued.

Price is never and will ever be an issue with consumers. The most important thing is to knowing how to maintain a good relationship with them. Work hard to put keep your existing customers. As they are more likely to win you more business and this is mostly through word of mouth.

One of the email marketing platforms which enables you to build great relationships with your customers is AWeber. This platform allows you to create an email newsletter, create a website sign up form and you will be able to respond immediately when someone opts-in to receive your products online. If you do have some free reports, videos or audio recordings to give away, AWeber has a great system and it is very effective in enabling you to achieve that.

The question is how often do you communicate with your existing customers?

Is it weekly, monthly, quarterly, every six months or once a year?

What strategies have you put in place to enable you to carry out an effective email marketing campaign?

We live in a society where consumers are inundated with information consistently and from everywhere. The channels of information are online with a lot of websites, newspapers, TV ads and so on.

Your customer wants to be working with because they believe they know, like and trust you and that was the main reason why they purchased from you in the first place. So when you do not get back to them they feel neglected. You might have the best product in the market place but there has been no consistent communication since the first purchase. Your competitors are out there ready to grab your customers from you.

Create an effective email marketing system by using AWeber. All you have to do is to go to http://www.AWeber.com. Have a read through and sign up for their $1 trial.

To run your email marketing system and effectively retain your customers, you can also consider hiring a Digital Marketing Firm.

Remember the word CONSISTENCY in your online marketing efforts.

Build An E-Mail List From Scratch - Tempt Your Subscribers Today

When it comes to making money online, you must have a list.

Why must you have a list?

Having a list means that you have got a list of eager customers interested in what you are selling.

A lot of people do not adopt this strategy. They just find an item to sell and try to sell it online with out doing any research. They are relying on luck. This is not a very good way to sell online. There is a better way of doing this however. You need to build an e-mail list from scratch. You have to build a list of people that are interested in your niche. As well as getting a list of people you need to form a relationship with them. What do I mean by relationship? A relationship means interacting with them without selling them anything.

WHAT?

Before you can sell anything to them, they have to learn a bit about you and that you can be trusted. Developing this relationship will encourage them to give you their email address. Once you have their e-mail address you can start to think about trying to sell them something. However, before doing this you can get them to trust you even more by offering something that will be of benefit to them for FREE. That's right, I said FREE.

If they can see that you are prepared to offer them help and solutions then they will trust you more. Ask them questions and reply to their e-mails. Once they realize that you can be contacted and will reply to them then you are building a relationship with them. A lot of people do not do this because it involves a bit of extra effort on your part. Put in the effort though and it will reap great rewards in sales. Selling online is not easy, although other people may tell you it is. Generally these people are the ones who are failing in their business.

Put in the effort and you WILL reap the rewards. Put in as much effort as you can to try and understand what the person wants or what problems they are having. Offer a solution to their problem and you will improve your relationship with your customer.

Keep up the relationship and they will be more willing to buy other things from you providing you offer great products that solves a problem for that person. Once you have built your relationship with your customers, keep in contact with them and offer them some more FREE solutions to their problems. Only try to sell to them about once every times of contact.

Follow these simple rules and you will be able to build an email list from scratch.

3 Types Of Emails You Should Send To Further Improve And Boost Your Sales Performance

Getting first time sales from your customers is only half of the battle; the other half is to retain their loyalty and getting recurring sales. By sending these emails, not only you will have potential repeat sales from your existing subscribers, but they will become fiercely loyal to you and always be looking forward for your future offers.

How nice it is when you can make them waiting in anticipation for your next email like how the crowds line up in front of any Apple store for few days prior to getting their hands on the next iPhone.

Sending these emails are two-pronged strategies. It encourages you to foster a warmer relationship by understanding your customers' wants and needs. By knowing them, you should be able to improve every aspect of your internet business to reach new heights. They are:

a) Emails Requesting Comments and Feedbacks

So you have a fantastic product and most of your subscribers agreed this by purchasing it. Would it be better if you are able to know what do they personally think of this and how can it be improved further?

Construct an email by asking your list to provide their reviews of your products and what could have been done to make the product even better in qualitative and quantitative aspects. It will serve as a foundation to create your next enhanced product.

A fine example is the release of iPhones. Every new version comes with incremental upgrades to satisfy market demands. Apple would not know what kind of upgrades they should include if they did not ask and listen from their customers.

b) Survey Emails

It is an effective way to gauge what kind of products and services your subscribers are looking forward from you. Survey form is a great statistical tool to show consumer behavior patterns. A cool and free method to send a survey email is by using Google Drive to create survey forms.

You may also encourage your subscribers to send genuine and meaningful survey to you by offering free gifts (such as free e-books) for each completed survey.

c) Contest Emails

Once in a while, you can throw in a contest to your subscribers. Contests are great platforms to market your products and services in various ways. The best part is, contests can even be used to pull in more subscribers!

Contest emails also can be used to market your new products and services. For example, instead of launching your product in a new sales page, why not take the advantage of promoting your product in a contest? Not everyone who participated will win your product. But have no fear, because these losers now have become potential buyers of your new product!

Build A Targeted Email Database Quickly

Building a prospect, subscriber or client list, quickly, is a rewarding experience. The basic principles of list building are pretty straight forward.

- You need something of value to offer your prospects and give them a reason to sign up to your list.

- You need to set up a form to capture your prospects contact details and

- You need visitors to come to your website (Develop traffic)

Basic Principle 1

Starting with the first basic principle, you need something of value to offer your potential prospects.

You can offer

1. A newsletter

2. A product

3. A service

4. A special offer

Basic Principle 2

The second basic principle is setting up your lead capture form. This is the box (form) on your website where your prospects fill in with their contact details. As soon as they press the send button, your autoresponder adds them to your database and sends them your message. Presto, you're starting to build your list.

Most autoresponders give you the HTML code for your form, so you don't have to worry about any special programming. All you have to do is cut and paste.

The details you can comfortably collect from a prospect depends on your offer. If you're offering an online newsletter, you only need your prospect's first name and email address. If you're sending them a CD by snail mail, you can collect their postal address even phone and fax numbers.

Quick Note:

You'll increase your response rate if you include the sign up form at the top and bottom of your webpage as well as use a popup / popunder or slide in box.

Once you've got the ground work done, you're ready to start driving traffic to your website.

Basic Principle 3

Building your list is like building a city. You want to get as many people into your city as possible, so you need to build roads. You need an 8 lane highway and multiple smaller roads to fill your city with people.

In list building terms, you need to focus on one main technique to pull prospects into your list. You also want to use secondary techniques to add to the momentum of your traffic. The following list gives you the exact methods I use to develop my lists. Choose one method as your main focus and use the rest as your secondary traffic sources.

Advertise in print

Place advertising where ever your market is. Ask yourself what you read personally, where do you get information? Your market most likely does the same as you, so get in front of them by using classified or display advertising in:

a. magazines

b. trade journals

c. newspapers

d. direct mail

Advertise online

This is the least costly method of advertising. You can reach a targeted audience through a variety of free and low cost marketing methods.

Write articles

Writing articles gives you credibility. Write articles on a regular basis and submit them to online and offline sources. You should be submitting articles to the same sources you're advertising with as well as all other publications in your market. Do a search on Google or your favourite search engine for the keyword "ezine directories" and you'll find lists of potential places for your articles and advertising.

Affiliate Program

One of the fastest ways to build your list exponentially is to set up an affiliate program. Your affiliates will link to your website, which means plenty of targeted traffic. This helps your search engine rankings, which brings you more traffic, which increases the number of affiliates you get and helps you build your list at break neck speed. It's a never ending cycle.

Forums

Get involved in forums. When you post or answer a question in a forum, you're generally allowed to have a signature file attached to your post. It's just like the signature file in your email. Your signature file should direct people to your website where they can sign up for your list.

Email signature file

The same as in forums, every email you send out should have a signature file directing people to your website.

Joint Ventures

If you've got a unique, original product, a joint venture may be an option for you. Contact some entrepreneurs who have large lists and see if they're interested in working with you. Joint venture marketing is a win-win situation. You win, because you're able to tap into someone else's database and they win, because they get a higher than average commission when they sell your products.

Referrals

This is very powerful. Include a referral or "tell a friend" form on your website. This little form can help build your list exponentially. When someone recommends your site to a friend, that friend is most likely going to visit and possibly tell another friend. And the snowball starts rolling. Add this technique with an affiliate program and you'll soon have a nice fat, targeted list of prospects.

The list building process is really quite simple if you look at the basics. Offer a quality product as an incentive to sign up to your list. Plug your sign up form into an autoresponder. Drive traffic to your webpage where your sign up list is located - and watch your list expand.

Are You Addicted to Your Email Inbox?

Are you sleeping with a portable device next to your pillow so you will not miss an email during the night? If so, you're certainly not alone. According to AOL's third annual "Email Addiction" survey, more Americans than ever before are using portable devices to keep tabs on their email throughout the day and night, and from virtually anywhere - bed, cars, and even in bathrooms. OK, yes... I'll admit it... I'm guilty on all fronts.

Checking your email for the 5th or 50th time today?

In partnership with Opinion Research Corporation, AOL conducted online surveys with over 4,000 respondents age 13 and older in 20 cities around the country to measure their email usage. It showed email use on portable devices has nearly doubled since 2004, and as a result, people are checking email at all hours of the day and night. According to the survey, the average email user checks mail about five times a day, and 59% of those with portable devices are using them to check email every time a new message arrives. Forty-three percent of email users with portable devices say they keep the device nearby when they are sleeping to listen for incoming mail.

Portable devices notwithstanding, 15% of Americans describe themselves as "addicted to email," and many are even planning their vacations with email access in mind. Approximately 4 in 10 email users say it is "very" or "somewhat" important to them to think about email accessibility when they are planning a vacation, and 83% of email users admit to checking their mail once a day while actually on vacation.

Other significant findings I found interesting:

Washington D.C. is most email addicted city in the country. Eighty-two percent of DC-residents have multiple email accounts -- the highest percentage of any city in the survey. Rounding out the top 10 cities addicted to email are: 2.) Atlanta; 3.) New York; 4.) San Francisco; 5.) Houston; 6.) Los Angeles; 7.) Seattle; 8.) Orlando; 9.) Denver; and 10.) Miami. Yes, Denver-ites, we made the Top 10 List! Americans are emailing anywhere and everywhere. Fifty-nine percent of people emailing from portable devices are checking email in bed in while in their pajamas; 53% in the bathroom; 37% are checking email while they drive; and 12% admit to checking email in church. Forty-three percent of email users check their email first thing in the morning, and 40% have checked their email in the middle of the night. Twenty-six percent admit to checking email on a laptop in bed while in their pajamas. Sixty percent of people who use email admit to checking their personal email at work an average of three times a day. While only 15% of those who do so have been "busted" by their bosses, 28% say they feel guilty about it.

Dealing with an email addiction (we use the term loosely):

An email addiction has less to do with curbing an obsession than it does with proper time and email management.

Organize: Try using folders provided in most email programs to file messages appropriately. Simple drag and drop technology allows you to file your messages by category, and can help avoid repetitive communication. Use the Away Message: If you feel compelled to answer every email as it comes in, use your away message to let people know you've stepped away from email for the day (or night or week), and will respond when you return. This helps curb against expectation of immediacy. Follow the Rule of Three: If you have emailed back and forth with the same person on the same topic more than three times, it's probably time to pick up the phone or walk down the hall or across the street and have a conversation.

If you just got to the bottom of this column & read the whole thing, it's probably time to go check your email!

Tips for Creating Successful Business Newsletters

Business newsletters can be a great way to keep in touch with customers. However, a large portion of newsletters either sit in inboxes unread, or end up being deleted without ever being opened. What can you do to increase the possibility that recipients will open and read your newsletters? Here are some tips to help you create successful business newsletters:

1. Create content that customers will want to read, something practical that they can actually use. For instance: tips, guidelines, checklists, recipes, or reviews.

2. Try to keep your format consistent so readers know what to expect. For instance, you can do a tip of the week, or customer questions that you have answered.

3. Keep it short. Customers will not spend a great deal of time reading a long email. Highlight important parts, and use bold titles and bulleting so that readers can quickly scan the newsletter and see which parts they are interested in reading more.

4. Do not make the newsletter one big advertisement or you will have recipients quickly unsubscribing. A good rule of thumb is having 80% useful content to 20% marketing.

5. Make sure to keep your newsletter branded, containing your logo and tagline.

6. Give your newsletter a consistent name so recipients recognize it in their inboxes, decreasing the likelihood they will delete it.

7. People may be reading your newsletter after it has been forwarded from a friend, so include a link so that they can subscribe as well.

8. The frequency in which you send out the newsletter is important. If you send out too many, it can easily annoy recipients. Usually once every two weeks to once a month is sufficient. If you are in a business such as medical or government and have more extensive newsletters, then send out quarterly newsletters.

9. Decide when the best time to send out the newsletters is. Business newsletters should generally be sent in the middle of the week, while consumer newsletters are better sent on weekends.

10. Get people to sign-up to receive your newsletter. Put links on your website and social media sites. You may offer an incentive, such as sending deals out to newsletter subscribers only. Do not send to anyone who hasn't opted-in first, as your newsletters will likely be reported as spam.

Newsletters can serve a variety of purposes, from educating customers to building a sense of community to announcing important news. If you spend some time finding out exactly what sort of information your customers are interested in, you will find your newsletters become something your customers actually look forward to receiving.

Why a Business Email Exchange Server Is the Only Option for SMBs

What this means for a small firm is that a business-class email solution is essentially a one-stop shop. There is no need to use an online web client and address book - which are often lacking in functionality - to control their business-to-business, or business-to-customer relations. There is no need to use a standalone calendar in a bespoke application; no need to have a lonely, underused task manager, nor any need to remotely connect to any of these services as individual entities outside of the office.

The notion of a one-stop shop, or all-encompassing managed email solution, should strike a small business as a compelling proposition - particularly considering the exhaustive challenges that firms face today.

Security

Enterprise security is one of the top reasons why migrating systems to a single, managed email exchange server (hosted in a secure data centre) is popular with businesses. Exchange servers - such as those by provided by the likes of Microsoft - provide multi-layered security; employing anti-spam filtering before it reaches an individual's inbox, helping to guard against spam and phishing threats.

Action like this is necessary, as the number of unique phishing scams and amount of malware has of late spiraled out of control. According to the Anti-Phishing Working Group, the number of unique phishing sites detected in a single month hit an all-time high of 56,859 in February. Furthermore, more than six million unique malware strains were identified during the first three months of 2012.

Removing such threats proactively minimises the chances that small or medium-sized business (SMB) employees will have their accounts hijacked - a nightmare scenario for any company, no matter what size.

Encryption often comes as standard too, across communications both inside and outside the server network. This means the content of messages, tasks and all other information sent is near impenetrable, even if an outsider were to catch a stray email data packet.

While free email services provide a degree of security to some extent - including some of the aforementioned features - they are unlikely to be as robust or versatile as a business email solution.

Remote access

Working away from the office and using personal devices to access company data are trends that are fast gaining ground in the business landscape. However, while many employers are keen to embrace it, few are able to do so with their current IT infrastructure.

For example, a recent study by SolarWinds confirms that while many companies are willing to embrace bring your own device (BYOD) to work initiatives, nearly two-thirds don't have the appropriate tools to manage this.

It comes as another study by Juniper Research predicts that the number of employee-owned smartphones and tablets used in the enterprise will more than double by 2014, reaching 350 million.

Putting two and two together shows that a trend is emerging and with benefits such as increased productivity and reduced overheads to be had, it makes sense that SMBs would want to roll out BYOB/remote working solutions to their operations.

It is the security of these services that is holding many back. Free cloud storage-solutions may be convenient and satisfactory for general users, yet they do not provide the security that is needed in an enterprise, meaning another solution - like a managed email exchange server - is far more appropriate.

Control

Ultimately a business-class email exchange is about putting control into the hands of the SMB. This control could range from the kinds of features that an employer wants to make available to its networked staff, such as shared calendars or documents, to the amount of space they require to host this information.

The cloud is increasingly looking like the platform in which SMBs want to anchor their future email and organisational operations; specifically because of the aforementioned benefits in security, remote access, flexible storage and collaboration.

According to a recent SpamTitan poll, half of 2,500 SMB customers worldwide seem to agree. The survey respondents said they expected to leverage cloud computing for cost savings, while 44 per cent revealed that they had plans in place to move key applications such as email filtering and storage to the cloud.

Considering the benefits, it's easy to see why.

Creating and Managing an eBay Email Marketing List

Selling on eBay is very easy and you are already way above the crowd with the millions of visitors on that site. With so many people visiting eBay daily your only work would be to get them to your store. eBay has already done most of the work for you by getting visitors on the site. With that being said it then becomes easy for a store or item to become lost in the crowd. You will have to separate yourself from everyone else to get not only visitors but visitors that are going to buy your goods or service.

There several marketing strategies that can be used to attract traffic to you store or product but today I will focus my attention on how to create and manage an eBay Email marketing list. This is very easy since eBay has gone ahead and done most of the work. Being easy doesn't mean it will work but with a few tips you will master it in no time and improve on it to suit your need. Email marketing can be done on and or eBay for increase traffic and sales.

Create & Manage Mailing List

It is very easy to create and manage an eBay Mailing List. eBay enables you to have up to five mailing lists at any one time. You can use your creativity when creating and sending out these mailing lists or you can use one of the standard ones design by eBay. They can be sent out to difference niches based on the products and services you are offering.

You can ask your customers to subscribe to your newsletters, and or add you to their list of favorite sellers. You can then send to persons on your mailing list according to the schedule you choose which can be weekly, monthly, bi weekly etc. informing them about sales, discounts, new items or products you have for sale in your eBay Store.

Make your Mailing List Work For You

An eBay mailing list is important to the marketing process as it keeps your business fresh in the minds of your buyers or potential buyers and constantly reminds them of the goods and services that you are offering for sale.

Whether you are selling on one of the most popular sites or have your own website and just starting out or trying to revamp your business email marketing can work for you and will in fact increase traffic to your business in no time.

Build Relationships with Mailing List

An eBay Mailing List also helps to build a relationship with your customers and they will soon be looking forward to receiving information on what's new in your eBay Store.

Email marketing is another way to some what shows your customers your achievements. You can choose to show the feedback you have received from other customers. You can also show them that you are a power seller. That will help a great deal with allowing them to see that you are a seller they can trust and have confidence in buying from and also return to in the future.

The Benefits Of Building Your Mailing List

Are you giving your clients a reason to sign up for your e-mail list? Do you even have an e-mail list?

If you don't have an e-mail subscription list, you are missing out on a whole new world of internet marketing. Have you ever purchased something online, only to find out that two weeks later you get e-mailed with the latest offers and goodies? Yep, we've all experienced it.

One of the easiest ways to begin building up an e-mail list of your clients is to add them to your e-mail list once they register to your site. Of course, you'll need to get their permission first, but this is usually easily achievable. If you leave the option "subscribe to e-mail list" ticked, the user then has the option to opt of our list. Thankfully though, the majority of users who sign up will leave it ticked because they actually want to receive the latest offers and promotions your business is running.

As you begin to build an e-mail list, set yourself a timetable which you'll send out an e-mail. We find that once a week works best. Every week, you're going to e-mail your readers with some of the best promotions and offers you're currently running. It's best to create compelling and eye-captivating e-mails, so pictures work wonders here. Simply include a picture of the product, a brief description and a link to check out further information. Before you know it, you'll have your customers re-visiting your site to check out your latest offers.

However, the best part of building an e-mail marketing list is that you can take advantage of the customers who haven't purchased anything yet. We all know that sometimes users sign up to your site, but they don't actually follow the checkout process through. They either change their mind, realize they can't afford it or find a better product elsewhere. Just because you've missed out on their business this time, doesn't mean you can't reel them back in at a later date.

Another great way of building up your e-mail list is to offer an incentive for doing so. Display a widget on your website and offer a 5% discount on their next order for signing up. You'll be surprised how many users actually sign up in order to get their discount. The benefits for your business go without saying.

The online retail site Scan last year announced that 25% of their total sales come as a result of e-mail communications. Every week, they send out an e-mail with the latest hardware and computer peripherals that are added to their store. They include 10 products in total. While the customers receiving the e-mail may not purchase any of those 10 products, it gives them an incentive to get back on the website and begin navigating again.

Without a doubt, building an e-mail marketing list can help your business to generate business from old clients time and time again.

What Day Shouldn't I Send an Email?

Is it Monday, Friday, The weekend? Or even bank holidays?

This question is asked too many times for us to not write about it.

Many of you have the mentality of: "oh I don't want to bother my email list" or, "I don't want to seem pushy".

But the fact of the matter is that email builds trust.

And if building trust is pushy and bothers some then they do not even deserve to be on your email list and frankly you shouldn't want them on there.

But of course there is that one special day that you shouldn't send your list any emails.

What is the day I shouldn't send an email to my list?

The day you wake up and say: "hey you know what? I don't feel like making money today".

That is the only day you should never write your list an email.

Seriously though, how can you even think there's a day in which you shouldn't send an email?

Repetition deepens the impression

Sending emails builds trust and it also deepens the impression you have on that particular subscriber.

When someone subscribes to your list they have already told you that they WANT your emails so why would you shy away from sending them more?

Do you want them to forget you and forget even why they signed up to you in the first place?

No you don't, so send them emails often so that they can be constantly reminded of you.

And if they do feel like they are being bothered and unsubscribe from your list then GOOD.

If they do complain then that's also good because that's just another form of confirmation that these leads were no good to you and your sales team.

These are the types of subscribes you don't want because they are not interested in building a relationship with you.

Now I'm assuming your email content is great because if it stinks then that could be a good reason for unsubscribes, so assuming your content is great then why in the world would you not want to share it with your subscribers every day?

Our challenge for you

We want to challenge you to write some provoking emails for the next 7 days.

Write emails that encourage discussion, action and engagement.

Write 7 of these emails and then schedule each one to be posted to your list for the next 7 days so that you are sending them an email a day for a week.

Before the week is up prepare another 7 for the following week and run the same campaign.

If after these two weeks you have fewer subscribers then you know what you have done right?

You have shaven off the bad and grown the good.

Because those who did engage, take action and join in discussion are now moving up the level in their sales cycle and you know why?

You will have increased their trust for you.

So don't worry about the losses but rejoice in the gains.

As with most things it's all about: quality over quantity.

Being afraid to lose subscribers is losing you money.

Which is more important?

Cost Benefits of Email Marketing Campaign Over Other Marketing Methods

One of the most interesting marketing methods out of the many internet and social marketing methods to come out in recent time is email marketing. Those who have used email marketing campaign have found it to be highly beneficial. In fact, many people find it to be more efficient in bringing results than other marketing methods. However, this alone is not its beneficial point. It is actually more advantageous in terms of costs and is highly suitable for organizations looking towards a marketing method where they do not have to spend much money.

This form of marketing, scores over traditional marketing methods in terms of the cost factor. In fact, email marketing is one of the most cost effective means of reaching out to your target audience. The reason why it costs less to do an email marketing campaign is because there is no need to use up resources such as print or post. These forms of advertising are expensive, in comparison especially when you need to reach out to a global audience.

Just imagine sending a printed brochure to people's address halfway across the globe. You will be spending so much on advertising and postage. These costs are not present in an e-mail campaign, as it is not going to cost you anything to send the email to hundreds of people in your address database. You can send them to your existing customers email id with just a click of a button. It can be also sent to new prospects within a matter of seconds. It is the speed with which this form of marketing the most attractive in digital marketing.

When you want send mails to people locally or internationally, there is a time constraint applicable. You can post the message only during normal postal working hours. In case of email, you can send the mail, whenever you want and from any location. You can send it from your office system; else bring back the laptop to your home to send mails from it. It's highly convenient, particularly when you are facing time constraints.

The amount of resources that are used in carrying out an email campaign is very less. The only requirement is a well-drafted email. Engaging email content, coupled with attractive elements like quizzes or videos, is enough to catch the reader's attention. The only other requirement is a system for sending it to intended recipients. There is no need to have an elaborate marketing team at work here. A single individual can be assigned the task of executing the campaign. This result in less spending as the amount of resources needed are small, which directly translates as a cost savings benefit for those who use it.

Reach Buyers With Email Marketing Services

For any business to grow and run, interaction with its customers is the most essential part of business strategy. The approach of the Internet has made it most simpler and unique. Every company can now avail email marketing services being offered by various advertising agencies to market their products and services. These services can help in developing business through websites.

Every business wants to advertise their products/services in the online domain. There are plenty of sources that a business can use to run their email marketing campaign. However, every marketer should consider the positive and negative aspects of such promotional techniques.

Email marketing services is considered as very productive and effective methods out of various online marketing techniques. It can be attained in three ways, retention mail model, direct mail model and by advertising in other persons' emails. Among the various options available, marketing via email is a best way to reach millions of customers all over the world and to strongly advertise your products with the minimum marketing budget. To do this, an organization may take the services of email marketing service providers.

Many businesses are using services of email marketing companies for various important reasons. Most well-known is building your own list, for example a newsletter, and sending mails to the list consisting of tips along with things customers might be interested in purchasing.

Before having the services of a marketing firm, you must check the background of firm in consideration. First decide what kind of services you are searching for involves tracking tools, shopping carts, auto-responders, email templates etc. You should determine what kind of online marketing will be appropriate with the promotional requirements of your products or services. After that check about the methods employed by them, their pricing and promotional capabilities, spam control procedures, and terms of service.

An Email service provider would let you know about different types of Email lists which you can use. Usually two kinds of Email lists are made. First is mass mailing email list and second is permission-based Email list. An Email marketing services company can assist you to know which email list would be more beneficial for you. You can send various aspects of your products in the form of company's newsletter, greetings, invitations etc. These written descriptions are prepared in a nice manner and are sent to your online customers.

Many online marketing firms offer 30 days trial service period for their clients. This allow you and your company the opportunity to know about the quality of services offered by the email marketing company involving delivery rate of mail, package plans, etc. Most of the marketing firms also provide unlimited free customer services via phone and chat 24/7.

The biggest advantage of this service is that it can be repeatedly used to communicate with online customers, providing them more information with higher frequency. Since emails can be sent very fast and can be easily read by customers, they help a business in advertising its brands in a very efficient and cost effective way.

Using email marketing services allow to maintain long-term relationships with visitors to your website. If you acquire their trust by providing free informational content, then this will open different moneymaking opportunities for you to benefit from your list. Hence, well-managed email marketing service can help to increase business sales and reduce costs.